jazz club and bar DESIGN

la morada

Name: Davis Designs
Telephone: +44 07928644321

An immersive jazz experience.

the concept

With aesthetics telling a story of jazz heritage and its subtle afro-Cuban and African-American origins, La Morada aims to bring people together through music. Brass metallics, rich velvets and dark stained woods provide a unique richness similar to New Orleans and New York jazz clubs The design is backed by research into environmental psychology and crime prevention through environmental design (CPTED) to keep the space safe at all times. The Dome building in Plymouth provided many unique selling points as well as numerous challenges to mitigate.

concept board

Community

Promoting positive socialisation and preventing loneliness.

culture

Intertwining other cultures and aesthetics that make it feel richer and more diverse.

safety

Making sure users of the space, especially vulnerable groups, feel comfortable and safe.

heritage

Expressing the importance of history and heritage in both jazz and design, and experiencing memories and time through colours and textures.

key visuals

stage and main seating

side bar

Side bar

Features

drinks menu

Drinks inspired by different countries like Puerto Rico, America, Cuba and Chile.

food menu

Experiencing different cultures through small sharing plates like Peruvian Ceviche, Tres Leches and Papas Rellenas.

rich colour palette

Rich colour palette with Caribbean notes like yellows, blues and pinks

entrance bar

The unique architectural features of the site I assessed in my site survey greatly influenced this design by inspiring me to add more curves and feature ceilings. The scale of the interior helped me to build a strong public image to discourage deviance, as well as an open floor plan which maintains surveillance. Strong, durable materials like hardwood and marble prevents defects or signs of wear that contribute to broken windows theory - the idea that seemingly minor imperfections portray an over-tolerance of deviant behaviour and lead to further crime. This is the same research that built the discussion proposed in my publication.